Glossary

Advisory Shares vs. Equity

Definition

Advisory shares and equity both represent ownership in a company, but they differ in terms of purpose, structure, and benefits:

    • Advisory Shares: A type of equity compensation given to advisors in exchange for strategic guidance, connections, or mentorship. They often come with a vesting schedule and no voting rights.
    • Equity: A broader term that refers to ownership stakes in a company, which can be held by founders, employees, investors, or advisors. Equity can be in the form of common stock, preferred stock, or stock options.

    How do advisory shares work?

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    Advisory shares are typically granted to advisors, mentors, or board members who help a startup grow. They usually vest over time and may be structured as stock options or restricted stock units (RSUs).

    How are advisory shares different from regular equity?

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    Unlike common or preferred equity, advisory shares: -Are granted in smaller amounts (usually 0.1%–1% of the company). -Typically do not include voting rights. -Are subject to vesting schedules based on continued advisory contributions.

    Can advisory shares be sold or transferred?

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    Most advisory shares have restrictions on transferability, meaning they cannot be sold or transferred until a liquidity event (e.g., acquisition or IPO).

    Do advisors get paid in cash or only in shares?

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    Startups often compensate advisors with equity instead of cash to conserve funds while still incentivizing advisors with long-term upside.

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