Brand awareness refers to the extent to which consumers recognize and recall a brand's name, logo, or products. It measures how familiar your target audience is with your brand and the associations they make with it. High brand awareness means your brand stands out in the minds of customers, which can lead to increased trust, loyalty, and market share.
For startups, building brand awareness is essential for attracting customers, differentiating themselves from competitors, and creating a strong foundation for long-term growth.
Why is brand awareness important?
Brand awareness is a crucial element of marketing because it:
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