User engagement refers to the level of interaction, involvement, and emotional connection that users have with a product, service, or brand. It is often measured through metrics such as clicks, shares, time spent, and repeat usage, indicating how actively users interact with a company’s offerings.
Why is user engagement important for startups?
User engagement helps startups understand how well their product or service resonates with their audience. High engagement indicates satisfied users who are likely to return, recommend the product, and contribute to the business’s growth. It also provides valuable feedback to refine offerings and create a better user experience.
How does user engagement impact business success?
High user engagement drives customer loyalty, reduces churn, and increases the likelihood of word-of-mouth referrals. Engaged users are more likely to make repeat purchases, provide feedback, and promote the product, directly contributing to revenue growth and brand reputation. For startups, strong user engagement is often a sign of product-market fit.
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