Cassandra Raises €2 Million to Disrupt Marketing Investment Decisions with AI-Powered Modeling

Milan, Italy – March 24, 2025 – Cassandra, the Italian AI startup redefining how marketing teams make investment decisions, has announced a €2 million seed funding round to accelerate its international expansion and product innovation.

The round was led by Italian Founders Fund, with participation from Pitchdrive (Belgium), Webranking (Italy), Mana Ventures (US), Lorenzo Lato, and Marco Di Pietro. The investment marks a significant milestone for Cassandra, enabling the team to double in size and expand into the US and UK markets, while also integrating Google’s Meridian into its proprietary tech stack.

A New Standard for Marketing Decision Intelligence

Founded by Gabriele Franco and Cristian Nozzi, Cassandra is building the most advanced AI-powered investment decision platform for marketing teams. The company emerged from a shared frustration with outdated, overly complex approaches to Marketing Mix Modeling (MMM)—an essential technique for evaluating media performance and optimizing ad spend.

Cassandra transforms this historically slow and expert-dependent process into an intuitive, cloud-based platform accessible to all marketing professionals. Users simply connect their data and, within hours, Cassandra delivers a fully automated MMM analysis, including:

• Detailed insights into channel performance
• Predictive models to forecast future results
• Media plans optimized for maximum ROI
• Budget reallocation recommendations to reduce waste

Thanks to its advanced modeling capabilities and user-friendly interface, Cassandra is already trusted by more than 60 global brands including Ferragamo, Verisure, Urban Armor Gear, Baltic Born, and Treedom. The platform currently analyzes over €500M in advertising spend annually.

From Bootstrapped Beginnings to Global Growth

Since its inception in 2022, Cassandra has achieved remarkable traction. The company reached €1M in ARR within 16 months, while maintaining profitability—a rare feat in the SaaS and adtech space.

“We were pretty alone at the beginning—no one was betting on this space,” said co-founder Gabriele Franco in a recent post. “But today, we’ve expanded our cap table with amazing partners who believe in the future we’re building.”

With this round, the team plans to grow from 7 to 15 people, focusing on technical hires and go-to-market expansion. The integration of Google’s Meridian, expected within the next quarter, will further elevate the platform’s modeling precision and scalability.

An Industry-Backed Vision for the Future of MMM

“Technology like Cassandra’s will fundamentally change how companies think about media efficiency,” said Michael Hock, Partner at Motive Ventures. “They’re building a product that takes the guesswork out of marketing decisions, empowering teams to act with speed and confidence.”

Cassandra also recently became a certified Meta Marketing Mix Modeling partner, one of only a few independent platforms with this distinction. This certification further validates the startup’s methodology and reinforces its position as a leader in next-generation marketing analytics.

About Cassandra

Cassandra is a self-service Marketing Mix Modeling platform designed for marketing teams that want to make smarter investment decisions. By automating MMM, incrementality testing, and media planning through AI, Cassandra enables brands to maximize ROI without the need for data scientists or external consultants.

The company was founded by Gabriele Franco and Cristian Nozzi, drawing on their experience at the intersection of marketing, data science, and product development. Their mission is to make data-driven decision-making not just possible, but practical for every marketer.

For more information, visit: www.cassandra.app