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Ghent, Belgium, 20 March 2025 – WARREN, a Belgian wealth-tech startup dedicated to transforming employee financial wellness, has raised €3 million in pre-seed funding. The round was led by Motive Ventures, with participation from Entourage, Syndicate One, Pitchdrive, 1105, and several prominent angel investors. This funding will accelerate WARREN’s mission to tackle financial stress in the workplace through AI-driven financial coaching, tailored insights, and access to top advisors—making ‘wealth enablement’ the next must-have employee benefit.
Financial insecurity is a growing concern that affects both employees and businesses. Studies reveal:
🔹 78% of employees feel financially stressed
🔹 60% believe their company should prioritize financial well-being
🔹 42% would consider switching jobs for better financial support
WARREN is designed to solve these challenges by empowering employees to take control of their financial future—enhancing both their well-being and workplace productivity.
WARREN’s solution is built on three core pillars:
✅ Transparent Financial Planning Tools – Providing employees with clear, actionable insights into their financial future, reducing uncertainty and stress.
✅ AI-Powered Financial Coaching & Education – Delivering real-time, personalized coaching to help users make informed financial decisions and improve financial literacy.
✅ Human-in-the-Loop Advisory – Giving employees direct access to expert wealth advisors, making high-quality financial guidance more accessible than ever.
“Wealth enablement is about giving people the confidence and tools to secure their financial future. The democratization of wealth advisory is the start of a new movement. Our platform integrates advanced AI insights, human financial expertise, and personalized coaching into one seamless experience.” – Cedric De Vleeschauwer, Co-founder & CEO, WARREN
Financial stress doesn’t just impact employees—it affects businesses too. Low morale, reduced productivity, and higher attrition rates often stem from financial anxiety. WARREN provides a simple, integrated benefit that helps companies support employee financial well-being, boost retention, and build a stronger workplace culture.
“Technology is a key enabler in helping employers enhance financial literacy and provide employees with transparent insights. With WARREN, businesses can give their teams actionable tools for long-term wealth-building, ultimately boosting satisfaction and retention.” – David Du Pré, Co-founder & Chief Commercial Officer, WARREN
“At Motive, we seek out scalable wealth-tech solutions that address structural financial challenges. WARREN stood out for its vision and holistic approach to empowering employees. We are thrilled to lead this round alongside a remarkable group of investors and look forward to seeing WARREN’s positive impact on both companies and society at large.” – Michael Hock, Partner at Motive Ventures
Founded in 2024, WARREN is redefining workplace financial wellness through AI-powered financial coaching, transparent planning tools, and direct access to expert advisors. By eliminating financial stress, WARREN empowers employees to make smarter financial decisions, ultimately helping them build sustainable wealth.
The company was founded by Cedric De Vleeschauwer (CEO), Jos Polfliet (CTO), David Du Pré (CCO), Tijs Deryckere (CIO), and Pieterjan Behaeghe (GTM Lead)—a team with deep expertise from companies like Alan, Showpad, Metamaze, KBC, and Silverfin, united by a vision to improve financial well-being for employees worldwide.
For more information, visit www.warren.eu
We're always looking for new partners and investment possibilities:
🌱 Pre-seed and seed stage (ticket size 200k-500k)
🏎 Highly product and scale driven
🇪🇺 European focussed
🕸 Industry agnostic